WAY watersports

Innovative and retrofittable performance components for water sports that provide more control and maximum fun across all brands.

WAY watersports is not satisfied with the status quo and strives to redefine watersports. Their mission is to break down barriers, challenge industry standards and create a future where all kitesurfing athletes – from beginners to pros – can reach their full potential. By combining community and technology, we are setting new standards and pushing the boundaries of what is possible for all riders.

A key problem in watersports is the lack of control, which limits both beginners and professional athletes. The solution from WAY watersports is the specially developed TURBOFINNE, whose innovative geometry offers numerous advantages: easier edging, improved tracking stability, vertical take-offs, safe landings and increased efficiency at both the low-end and high-end.

WAY watersports takes part in FACTORY+ #9 (AplusB program) in 2024/25.